The pressure is on this month... My survey on eNewsletters a couple of weeks ago
gave me great insight into what you do and don't like about eNewsletters.
I stressed a little with this edition (as you can imagine), trying to meet your newly
revealed expectations. After all, shouldn't a copywriter who is writing an article on eNewsletters have a perfect one herself?
In response to your preferences for shorter articles, quick tidbits and HTML formats, I've revamped my own look and feel. The FourWayStop is now more condensed and, I hope, easier to scan for interesting tidbits you can use. I'm open for suggestions on how to tweak it even further.
Just chime in!
Enjoy the results of the eNewsletter survey plus the rest of this month's letter, and thanks, as always,
for your comments and feedback.
Happy October,
Beth
Beth Ziesenis
Avenue Z Writing Solutions
affordable copywriting solutions for organizations with something to say
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The Scoop on eNewsletters
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Electronic newsletters
-- most of us get more than two a week and only read two a month. We like them short, clear, newsy and quick to scan.
We hate it when the links don't work, when they're a poorly disguised advertisement and when they come too often. And we like a balance between graphics and text -- not too much of either.
Most of us send out our eNewsletters weekly, every other week or once a month. At least a third of our recipients open them, and many ask us for more!
Avenue Z surveyed 80 organizations to discover their eNewsletter sending and receiving trends.
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Stress Break
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| Trying to juggle too much? Take a quick break with these fun sites:
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Master Your Lie/Lay Issues Forever
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Download
the free
Grammar Slam! Mini Report: The ten most frustrating grammar rules
and how to remember them. Practice saying the following rules outloud to commit them to memory.
Lie and Lay
L-i-e is what I do today.
La-y is what I did
y-esterday.
Stationary and Stationery
A-eroplanes are station-a-ry but E-nvelopes are station-e-ry.
It's and Its
I-T-apostrophe-S is always IT IS.
Tired of correcting your colleagues' same 3 errors?
Visit the
Grammar
Slam store at CafePress, for merchandise with grammar tips that no one will forget.
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David Allen's Two-Minute Rule
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 If you live by this rule, you're on your way to true productivity, says Productivity Master
David Allen, who wrote one of the most popular personal productivity books ever,
Getting Things Done.
"If the Next Action can be done in 2
minutes or less, do it when you first pick the item up." Allen says even if that
item is not a "high priority," it takes longer to store and
track any item than to deal with it the first time it's in your head.
Download Avenue Z's Two-Minute Timer
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