"The deliverability of your emails is largely dependent on your reputation as an emailer. And your open rates and revenues will depend largely on your reputation with your subscribers," says fellow copywriter Nick Usborne in his October Newsletter article, "Successful Email Campaigns Are Built on One Thing Only -- Reputation."

Usborne says you can't do anything about the reputation you have earned so far, but you can start making changes today by delivering content that is of interest and value to your readers.